US-China relations are complex, unpredictable and frequently opaque. Businesses, organizations and individuals affected by the vagaries of geopolitical developments need to understand government intentions and policies to navigate in uncertain times. China Moon Strategies, LLC offers more than three decades of experience in analyzing and managing Sino-American economic and political relations in both the private and public sectors. Let us help you better understand and interpret rapidly changing events and provide actionable advice to achieve optimal outcomes.

China Moon Strategies, LLC, is a consulting firm Jeff Moon founded in 2017 after leaving the Obama White House, where he served as Assistant U.S. Trade Representative for China Affairs and previously at the National Security Council.

Mr. Moon has more than three decades of Asia geopolitical experience, including ten years working in China in both the private and public sectors since his first visit in 1984.  At Cisco Systems and Dolby, he was a Vice President assigned to Beijing, Silicon Valley and Washington, D.C. in roles focused on business in China.

Earlier in his career, Mr. Moon was a U.S. State Department diplomat who specialized in China affairs. He completed assignments to Beijing, Chengdu and Taipei, and in Washington to the China Desk and the predecessor of the Cyberspace Bureau. In his final Foreign Service assignment, he was Acting U.S. Ambassador in Nepal.

Mr. Moon began his career as an attorney at Skadden, Arps in Washington, D.C. He is a graduate of Johns Hopkins University and Columbia Law School.

A more detailed CV is available on his LinkedIn profile.

• Customized oral and/or written briefings providing predictive insights into economic and political developments, including US-China bilateral relations, trade tensions and technology trends.
• Analysis of geopolitical and regulatory trends, including recent developments in China & Taiwan, trade wars, tariffs, critical and emerging technologies, export controls, sanctions & blacklists, industrial policy, CFIUS, outbound investment, economic coercion & retaliation, Congressional legislation, diplomatic relations & negotiations, & WTO proceedings.
• Risk assessment and crisis management advice.

Jeff Moon comments frequently about US-China trade and economic affairs on television and in the newspapers.

He has analyzed ongoing developments in the Trump II trade war with China, commenting (in reverse chronological order) on the US-China trade deal announced in Geneva on 5/11/25 (Australia NewsRadio 5/13/25, Korean Arirang TV 5/13/25, BBC 5/11/25 & Chinese CGTN TV 5/11/25), prospects for an agreement prior to those Geneva negotiations ( CNBC 5/9/25 & Washington Post 5/7/25), ways to facilitate formal negotiations (BBC 4/28/25), the impact of Trump’s reciprocal tariff pause (BBC 4/9/25), Chinese retaliation strategies and lessons learned from the Trump I trade war (BBC 4/8/25), and possibilities for a grand bargain with China (CNBC 12/27/24).

Other topics discussed have included the types of tariffs Trump has imposed (including the steel & aluminum tariffs); what’s next for the EU; renegotiation of the US-Mexico-Canada Agreement (USMCA); China’s WTO case against the US; the future of Tik Tok and DeepSeek; Taiwan; tech regulatory crackdowns; and the long-term real estate crisis.

Jeff contributes op-eds from time to time. Samples include:

TikTok lessons learned: Look before you leap (The Hill 1/23/25)

Congress is ignoring ‘reciprocity’ in US-China economic relations (The Hill 3/22/24)

The Biden-Xi summit proved how far U.S.-China relations have fallen (The Hill 11/16/23)

How foreign businesses can avoid China’s espionage trap (The Hill 5/26/23)

TikTok tit-for-tat: US may finally reciprocate China’s internet protectionism (The Hill 3/17/23)

A Contrarian View of China’s 20th Party Congress (10/23/22)

China’s retaliation playbook can’t meet the US export control challenge (The Hill 10/20/22)

China’s containment conspiracy theories finally come true (The Hill 10/10/22)

How to call Trump’s bluff on tariffs without going soft on China (The Hill 4/27/22)

China’s ‘National Security’ Hypocrisy (WSJ 6/5/19)

Reading the Tea Leaves on Trade with China (Wall Street Journal 12/4/18)

A Trade War America Can’t Afford to Lose (Wall Street Journal 10/3/18)

The President Turns the Tables on China (Wall Street Journal 7/16/18)

Please contact us by email at ChinaMoonStrategies (at) gmail.com

China Moon Strategies, LLC is based in the Washington, D.C. area.